Enhance Traffic Flow on Highways, Freeways, and Toll Roads with Dynamic Message Signs
Dynamic message sign (DMS) technology plays a vital role in improving traffic flow on highways, freeways, and toll roads, ensuring a smoother and safer driving experience while enhancing urban motility and reducing congestion. It can effectively transform your city's transportation infrastructure and create a more livable environment for residents and visitors alike.
9/17/2025
Categories: Transportation
DMS Improves Road Safety and Traffic Efficiency
Highways and Freeways
Display real-time traffic updates, lane closures, and travel times on highways and adjacent roads to help improve safety and ease traffic congestion. This ensures that drivers are well-informed and can make timely decisions to avoid traffic bottlenecks.
Variable Speed Limits
By changing speed limits based on traffic congestion, time of day, accident activity, or event traffic, DMS ensures safety and maintains steady traffic flow. This adaptive approach helps prevent accidents and keeps traffic moving smoothly.
Project Neon in Las Vegas used 42 Daktronics active traffic management (ATM) signs to manage increasing traffic, providing wayfinding, safety, and messaging for travelers. This technology uses sensors to detect traffic conditions and automatically calculate the proper speed limit.
Advance Toll Road Management
Variable Lane Pricing
DMS provides the ability to vary toll rates based on congestion levels in express toll lanes or high-occupancy toll (HOT) lanes, which may vary depending on the congestion level. This dynamic pricing strategy helps reduce congestion, improve travel times, and enhance throughput.
Toll Plaza Information
Keep traffic moving safely and efficiently through toll areas by providing directions and information, including toll prices, EZPass lanes, and lane closures. This ensures a seamless experience for drivers navigating toll roads.
The Ohio Turnpike Commission uses DMS to clearly and instantly reorganize lanes while allowing authorities to apply variable rates based on current traffic conditions.
Real-Time Traffic Updates and Wayfinding
Travel Time Updates
Let travelers know how long it should take to arrive at popular destinations, helping them stay on track. This real-time information is crucial for managing expectations and reducing distractions and frustration during peak travel times.
Wayfinding Solutions
Providing clear directions with DMS helps motorists navigate city streets and find alternate routes when necessary. Guide travelers to key destinations such as freeway on-ramps, parking facilities, and event venues to ensure a pleasant journey from the freeway to the parking facility.