Optimizing Event Parking and Wayfinding with Dynamic Message Signs

Effective parking and wayfinding are essential for managing large events in smart cities. Daktronics Dynamic Message Sign (DMS) technology helps streamline event traffic, direct travelers to parking areas, and provide clear wayfinding information. By integrating seamlessly into existing infrastructure, our DMS ensure a smooth and enjoyable experience for event attendees

9/3/2025

Categories: Transportation

Managing traffic during large events can be a daunting task for any city, causing frustration and confusion for drivers. From concerts and sports games to festivals and graduations, these events attract large crowds and significantly increase traffic. Efficient parking and clear wayfinding are crucial for ensuring a smooth experience for attendees and reducing congestion in the city. 

The Role of DMS in Event Traffic Management

Daktronics Dynamic Message Signs (DMS) can be integrated into existing city infrastructure, providing a cutting-edge solution to these challenges. By providing real-time updates and enhancing event traffic management, DMS help manage traffic flow, direct travelers to parking areas, and provide clear wayfinding information during large events. This empowers drivers to make informed decisions, reducing frustration, improving traffic flow and creating a more positive event experience overall.

Clear Communication Provides a Positive Experience

  1. Optimize Event Traffic Flow: Manage the influx and outflow of traffic during large events by guiding attendees to designated parking areas and providing clear directional signage.
  2. Provide Real-Time Traffic Updates: Keep drivers updated with the latest traffic conditions, lane changes, and alternative routes to ensure smooth navigation.
  3. Boost Safety: Communicate essential safety information, including road closures, construction zones, and weather hazards, to keep drivers well informed and safe.
  4. Alleviate Congestion: Use strategically placed DMS to enhance traffic flow for more efficient travels for event participants.

Adaptable Solutions for Event Traffic Control

  • Parking Guidance Systems: Direct motorists to available parking spaces, reducing search time and alleviating congestion.
  • Wayfinding Solutions: Provide clear directions to key destinations, such as parking facilities, event venues, and freeway on-ramps.
  • Event Traffic Management: Efficiently manage traffic during high-volume events with signs that direct traffic flow and provide wayfinding information.
  • Real-Time Traffic Updates: Display current traffic conditions, lane closures, and travel times to improve road safety and ease congestion.

Integrating DMS with Smart City Technologies

To optimize traffic flow and improve overall efficiency, DMS can be integrated with other smart city technologies, such as traffic signal control systems and transportation management centers (TMCs). This coordinated approach ensures that critical information reaches drivers promptly, contributing to a smoother and safer event experience.

Discover more about DMS for Event Traffic Management