InfoComm 2026: An Intern's First Trip

As a Daktronics intern who joined the company in May, I recently had the opportunity to represent Daktronics at InfoComm 2026 in Las Vegas, Nevada. InfoComm is one of the leading events for the professional audiovisual (AV) industry, bringing together manufacturers, integrators and end users to explore the latest technology and discuss emerging trends. With nearly 30,000 attendees from around the world, the event provided an excellent opportunity to showcase Daktronics technology and connect with customers and industry professionals.

To prepare for the event, fellow intern William and I drove from Brookings, South Dakota, on a two-and-a-half-day trip, transporting the displays that would be featured in the Daktronics booth. After three days of unloading equipment, assembling displays and ensuring everything was ready for the show, we were excited to welcome attendees and demonstrate what Daktronics had to offer.

Throughout the week, visitors experienced several of our display solutions, including the 0.9mm Chip On Board (COB) 3×3 case, the 0.9mm COB 4K large display, the NPN 1.5mm floor display, and the 1.2mm NPN COB large lift case, along with several prototype technologies. It was rewarding to see attendees interact with our displays, ask questions and learn more about the innovations Daktronics continues to bring to the AV industry.

During the show, I supported the sales team by engaging with booth visitors, answering questions and helping create a welcoming experience while sales representatives met with customers. As this was my first trade show, I also had the opportunity to meet many members of the Daktronics sales team from across the country and gain a better understanding of how different departments work together to create a successful event.

One of the most memorable parts of the trip was accompanying a salesperson on a customer visit outside of the convention. Experiencing those conversations firsthand provided valuable insight into how Daktronics develops lasting customer relationships and works to understand each customer's unique needs. It reinforced that the experience extends well beyond the trade show floor.

My biggest takeaway from InfoComm was experiencing the culture at Daktronics. From the first day of setup through the final day of the show, employees across the company were welcoming, supportive and eager to share their knowledge. Whether working alongside the sales team, meeting colleagues from different departments or interacting with customers, I saw firsthand the teamwork and collaboration that makes Daktronics successful.

Attending InfoComm was an incredible opportunity to learn more about the AV industry while gaining hands-on experience representing Daktronics. I am grateful for the opportunity to contribute to such a large industry event, connect with colleagues and customers, and experience the innovation and teamwork that defines the company. I want to thank the product demo team and the rest of the Daktronics employees that helped make this trip an unforgettable experience. It truly strengthened my appreciation for Daktronics and reinforced my excitement to continue learning throughout my internship.

I'm Zachary Carter from Central Minnesota. I just graduated from SDSU in May with a degree in agricultural business.