Stronger Together: Daktronics at ITS World Congress
At Daktronics, we believe the future of intelligent transportation is built on collaboration, innovation, and a shared commitment to safer, smarter mobility. That’s why we were proud to be partner with ITS World Congress, where the theme “Stronger Together” perfectly captured the spirit of the event—and our mission.
9/9/2025
Categories: Transportation

Showcasing NTCIP-Compliant Dynamic Message Signs
At Stand 731, we showcased our latest NTCIP-compliant Vanguard dynamic message signs (DMS) and software solutions, trusted by agencies nationwide to deliver real-time, high-visibility messages that guide motorists, reduce congestion, and enhance safety. These signs are more than hardware—they’re part of a connected ecosystem that empowers traffic management centers (TMCs) to respond quickly and effectively.

Our dynamic message signs are a daily presence on thousands of U.S. roadways, helping millions of motorists make informed decisions with clear, timely information. We take pride in supporting agencies across the country with reliable solutions and responsive service.
Brandy Louwagie, Regional Sales Manager
Innovating Control Room Technology with COB LED Displays
We also highlighted our Chip-on-Board (COB) LED technology, which is transforming control room operations with superior contrast, wide viewing angles, and long-term reliability. These displays are ideal for high-resolution video walls and public-facing signage, helping agencies monitor and manage traffic with precision.
Driving Interoperability with Live Demonstration
One of the most exciting moments of the Congress was our participation in a live, multi-vendor interoperability demonstration which brought together devices, signals, and systems from 18 partner organizations on the show floor.
Attendees saw firsthand how devices from multiple vendors can work together to optimize traffic flow, improve safety, and deliver actionable, real-time data to agencies.
This live demo was a powerful example of what’s possible when ecosystem partners come together with a shared vision. Seeing our signage work seamlessly alongside other technologies in real time reinforces our commitment to innovation and supporting agencies with solutions that truly make a difference.
Spencer Degen, Vice President of Transportation at Daktronics
Made in the US Using Global Parts: Quality You Can Trust
Every product we deliver is designed and assembled in the U.S., right here in Brookings, South Dakota, in full compliance with the Build America, Buy America Act. From circuit board assembly to final system integration, we stand behind our craftsmanship and our commitment to quality.
Partnering for Success Across the Nation
We also understand that our success is tied to the success of our partners. As Jason Morrison, Market Manager for ITS, Parking & Public Transport, puts it: “Reliable digital displays are key for transportation agencies that must convey critical safety and travel information. We’re committed to supporting contractors with dependable products and responsive service—because when they succeed, we all succeed.”

Looking Ahead: Shaping the Future of Intelligent Transportation
As we look ahead, we remain focused on shaping the future of intelligent transportation—through innovation, interoperability, and collaboration. Because when we connect devices, data, and people across the ecosystem, we’re not just improving infrastructure—we’re building a smarter, more responsive world.
Together, we’re stronger. And together, we’re driving the future of mobility.