Sales Expo 2026
Tentative Dates: September 16th-18th, 2026
Brookings, SD
Since 1983, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. Together, we solve industry challenges and address evolving customer needs. Our goal is to arm our partners with the personal connections, resources, and knowledge to succeed and grow as sign companies.
Registration coming soon.
The Sales Expo Experience
Never been to Sales Expo? Learn more about what to expect during your first trip to Sales Expo.
Last Year's Highlights
Want to learn about what was covered in last year's Sales Expo? View last year's recap blog for more information.
Schedule
We have a lot in store for you! Stay tuned for more information on the Sales Expo 2026 schedule coming soon. For now, check out what Daktronics was up to at last year's event to learn what to expect for Sales Expo 2026.
Tour our Redwood Falls Plant in Redwood Falls, MN. See the place where Daktronics Galaxy and Fuelight family of products are made - the products you sell most! Get the inside scoop on our approach to lean manufacturing - from start to finish and out the door.
Plan to meet us at the Redwood Falls, MN facility or take advantage of transportation provided to and from Daktronics Headquarters in Brookings. Transportation details are still being determined, with intent to load and leave Brookings between 10:30-11:00 am and return around 6:00 pm.
Tuesday, September 23 - Daktronics Redwood Falls, MN location |
|
|---|---|
| 1:30-3:30 PM | [Optional] Redwood Falls Plant Tour |
Wednesday, September 24 - Daktronics Campus |
|
|---|---|
| 8 - 8:30 AM | Check in for Tours |
| 8:30 - 10:30 AM |
[Optional] The Daktronics Difference Tour: Brookings Plant & Lab Services
|
| 10 - 10:30 AM | Check in for Venus Control Suite Basics Training |
| 10:30 AM - 12 PM |
[Optional] Venus Control Suite Software: Basics Training
|
| 12 - 12:30 PM | Check in for main event |
| 12:30 - 1:15 PM | Kickoff Message: Growth Strategy Through Partnerships |
| 1:15 - 2:30 PM |
Engineering Processes
|
| 2:30 - 3:30 PM | Fuelight 5000 Fuel Price Display Product Launch |
| 3:30 - 3:45 PM | Break |
| 3:45 - 5:15 PM |
Product Showcase
- Meet & greet the products & the experts that manage them |
| 6 PM |
Networking Dinner at Good Roots Farm and Gardens |
Thursday, September 25 - Daktronics Campus |
|
|---|---|
| 7:30 - 8 AM | Check in |
| 8 - 8:05 AM |
Welcome |
| 8:05 - 11:05 AM |
Sales Training
|
| 11:05 - 11:15 AM |
Break |
| 11:15 - 11:45 AM |
Partner Portal
|
| 11:45 AM - 12:15 PM |
Marketing
|
| 12:15 PM - 1:15 PM |
Lunch |
| 1:15 PM - 2:45 PM |
Services Rotation:
|
| 2:45 - 3 PM |
Break |
| 3 - 4:45 PM |
Managing an LED display:
|
| 4:45 - 5:30 PM |
Break |
| 5:30 - 8:30 PM |
Social, Banquet & Sign Design Contest at Club 71, located in the SDSU Dana J. Dykhouse Stadium |
Friday, September 26 - Optional Activities |
|
|---|---|
| Aprox. 8 AM - 1 PM |
Pheasant Hunt at Al's Dream hunting preserve, with prime acres of South Dakota pheasant hunting. or Golf at Edgebrook Golf Course - an 18-hole course, with play at 6,200 yards in a par of 70. |
2025 Speakers
Adam Gilliland
Direct-view LED Product Manager
Product Showcase: Indoor NPP LED Displays
Amanda Yates
Instructional Designer
Services Rotation: In-Person DST Certification Walk-Through
Audie Baker
Venus Control Suite Product Manager
Managing an LED Display: Venus Control Suite Value, Packages & New Features
Brett Wendler
Vice President - Design and Development
Engineering Processes
Faith Gustafson
Services Supervisor
Managing an LED Display: Customer Experience/Onboarding
Jess Bern
On-Premise Marketing Strategist
Marketing
Jessica Kramer
Online Experience Program Manager
Partner Portal
Laurie Schoon
Customer Success Specialist
Services Rotation: Effective Service Experiences and MySupport
Lisa Silveira
Digital Signage Business Manager
Product Showcase: Indoor & Outdoor LCD Networks
Nick Moxley
Customer Trainer
Venus Control Suite Software: Basics Training
Reis Bruley
Services Supervisor
Venus Control Suite Software: Basics Training
Ron Koerner
Galaxy and Fuelight Senior Product Manager
Fuelight 5000 Fuel Price Display Product Launch
Product Showcase: Galaxy LED Sign
Scott Glass
Finance Program Manager
Sales Training
Sherman Dugas
On-Premise Services Manager
Services Rotation: Effective Services Experience & My Support
Tom Coughlin
National Sales Manager
Sales Training
Tom Quackenbush
On-Premise Market Manager
Growth Strategy Through Partnerships
Sign Company Panel
Val Ellens
Services Marketing
Managing an LED Display: Content Support
Peer Panel
Coming Soon
Sign Design Contest
Show off your favorite sign design and compete against other sign companies for the opportunity to win $250! In addition, your sign designs will be featured on Daktronics social media and in the annual sign company catalog.
Come back to the event page soon to enter the Sign Design Contest for Sales Expo 2026!
2025 Winners
Plastic Arts Sign Company
Pensacola, Florida
Pinnacle Sign Group
Springfield, Missouri
Contest Details
Sale Expo attendees can submit one design in each category. Entrants will present their project at the Thursday evening banquet and a live vote will determine the winners. Entrants must attend Sales Expo in person to win. Entries must be submitted by September 17, 2025 to be eligible.
Categories
You can submit one project for three separate categories:
- Galaxy displays 49 square feet and smaller
- Galaxy displays 50 square feet and larger
- Other digital sign applications, including scoreboards, indoor or outdoor LCD displays, indoor LED signs
Contest Rules
- Design must be installed after September 1, 2024.
- Design must feature a Daktronics new model product.
- One submission per category per attendee will be permitted.
- All entry photos become property of Daktronics and will be used in marketing promotions.
- Must be a registered Sales Expo attendee to enter.
- Must attend Sales Expo in person to win.
- Please note: We will no longer accept submissions the week of Sales Expo. Any projects submitted after this date will not be considered.