Sales Expo 2025
Main Event: Wednesday-Friday, September 24-26
Pre-Event: Tuesday, September 23
Brookings, SD
Since 1983, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. Together, we solve industry challenges and address evolving customer needs. Our goal is to arm our partners with the personal connections, resources, and knowledge to succeed and grow as sign companies.
The Sales Expo Experience
Never been to Sales Expo? Learn more about what to expect during your first trip to Sales Expo.
Last Year's Highlights
Want to learn about what was covered in last year's Sales Expo? View last year's recap blog for more information.
Schedule
We have a lot in store for you! Here's how you will be spending your time at Sales Expo:
- Optional Pre-Event Redwood Falls, MN Plant Tour: Tuesday, September 23
- Optional Pre-Event Brookings, SD Plant Tour: Wednesday morning, September 24
- Optional Pre-Event Venus Control Suite Basics Software Training: Wednesday morning, September 24
- Main Event: Noon Wednesday, September 24 - Thursday evening, September 25
- Optional Post-Event Activities: Friday, September 26
The detailed schedule is listed below. Check back for minor adjustments leading up to the event. Session times are listed in Central Standard Time.
Tour our Redwood Falls Plant in Redwood Falls, MN. See the place where Daktronics Galaxy and Fuelight family of products are made - the products you sell most! Get the inside scoop on our approach to lean manufacturing - from start to finish and out the door.
Plan to meet us at the Redwood Falls, MN facility or take advantage of transportation provided to and from Daktronics Headquarters in Brookings. Transportation details are still being determined, with intent to load and leave Brookings between 10:30-11:00 am and return around 6:00 pm.
Tuesday, September 23 - Daktronics Redwood Falls, MN location |
|
|---|---|
| 1:30-3:30 PM | [Optional] Redwood Falls Plant Tour |
Wednesday, September 24 - Daktronics Campus |
|
|---|---|
| 8 - 8:30 AM | Check in for Tours |
| 8:30 - 10:30 AM |
[Optional] The Daktronics Difference Tour: Brookings Plant & Lab Services
|
| 10 - 10:30 AM | Check in for Venus Control Suite Basics Training |
| 10:30 AM - 12 PM |
[Optional] Venus Control Suite Software: Basics Training
|
| 12 - 12:30 PM | Check in for main event |
| 12:30 - 1:15 PM | Kickoff Message: Growth Strategy Through Partnerships |
| 1:15 - 2:30 PM |
Engineering Processes
|
| 2:30 - 3:30 PM | Fuelight 5000 Fuel Price Display Product Launch |
| 3:30 - 3:45 PM | Break |
| 3:45 - 5:15 PM |
Product Showcase
- Meet & greet the products & the experts that manage them |
| 6 PM | Networking Dinner |
Thursday, September 25 - Daktronics Campus |
|
|---|---|
| 7:30 - 8 AM | Check in |
| 8 - 8:05 AM |
Welcome |
| 8:05 - 9:35 AM |
Sales Training
|
| 9:35 - 10:35 AM |
Financing
|
| 10:05 - 10:15 AM |
Break |
| 10:15 - 11:15 AM |
Sign Company Panel
|
| 11:15 - 11:45 AM |
Partner Portal
|
| 11:45 AM - 12:15 PM |
Marketing
|
| 12:15 PM - 1:15 PM |
Lunch |
| 1:15 PM - 2:45 PM |
Services Rotation:
|
| 2:45 - 3 PM |
Break |
| 3 - 4:45 PM |
Managing an LED display:
|
| 4:45 - 5:30 PM |
Break |
| 5:30 - 8:30 PM |
Social, Banquet & Sign Design Contest at Club 71, located in the SDSU Dana J. Dykhouse Stadium |
Friday, September 26 - Optional Activities |
|
|---|---|
| Aprox. 8 AM - 1 PM |
Pheasant Hunt at Al's Dream hunting preserve, with prime acres of South Dakota pheasant hunting. or Golf at Edgebrook Golf Course - an 18-hole course, with play at 6,200 yards in a par of 70. |
Speakers
Adam Gilliland
Direct-view LED Product Manager
Scott Glass
Finance Program Manager
Amanda Yates
Instructional Designer
Audie Baker
Venus Control Suite Product Manager
Jess Bern
On-Premise Marketing Strategist
Lisa Silveira
Digital Signage Business Manager
Tom Coughlin
National Sales Manager
Reis Bruley
Services Supervisor
Ron Koerner
Galaxy and Fuelight Senior Product Manager
Tom Quackenbush
On-Premise Market Manager
Peer Panel
Coming Soon
Sign Design Contest
Show off your favorite sign design and compete against other sign companies for the opportunity to win $250! In addition, your sign designs will be featured on Daktronics social media and in the annual sign company catalog.
Last Year's Winners
Lacrosse Sign Group
Bismarck Sign Company
Facility Solutions Group
Want to Participate in This Year's Contest?
Contest Details
Sale Expo attendees can submit one design in each category. Entrants will present their project at the Thursday evening banquet and a live vote will determine the winners. Entrants must attend Sales Expo in person to win. Entries must be submitted by September 17, 2025 to be eligible.
Categories
You can submit one project for three separate categories:
- Galaxy displays 49 square feet and smaller
- Galaxy displays 50 square feet and larger
- Other digital sign applications, including scoreboards, indoor or outdoor LCD displays, indoor LED signs
Contest Rules
- Design must be installed after September 1, 2024.
- Design must feature a Daktronics new model product.
- One submission per category per attendee will be permitted.
- All entry photos become property of Daktronics and will be used in marketing promotions.
- Must be a registered Sales Expo attendee to enter.
- Must attend Sales Expo in person to win.
- Please note: We will no longer accept submissions the week of Sales Expo. Any projects submitted after this date will not be considered.