Sales Expo 2025
September 24th-26th
Brookings, SD
Since 1983, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. Together, we solve industry challenges and address evolving customer needs. Our goal is to arm our partners with the personal connections, resources, and knowledge to succeed and grow as sign companies.
The Sales Expo Experience
Never been to Sales Expo? Learn more about what to expect during your first trip to Sales Expo.
Last Year's Highlights
Want to learn about what was covered in last year's Sales Expo? View last year's recap blog for more information.
Schedule
The schedule is still being built out. Session times are in Central Standard Time. In the meantime, here are the topics you can expect to hear about:
- Daktronics sign company partner programs
- Using the partner portal
- Managing an LED display – onboarding and ongoing content support
- New products and features – Fuelight 5000, Venus Control Suite and more
- Product showcase
- Effective service experiences – when to use tools
- Technical training programs – current and upcoming
- Selling displays using financing
- How to position indoor digital to customers
- Ask a sign company panel
- Engineering development
- Marketing
- Lots of networking time with fellow attendees
(Tentative) Pre-Event Redwood Falls Plant Tour at 2:00 pm Central
Tour our Redwood Falls Plant in Redwood Falls, MN. See the place where Daktronics Galaxy and Fuelight family of products are made - the products you sell most! Get the inside scoop on our approach to lean manufacturing - from start to finish and out the door.
We are currently gauging interest in participation of this tour. Depending on interest, we may choose to cancel this part of Sales Expo. If you are interested, please let us know! We'll keep the form open until July 31.
Wednesday, September 24 - Daktronics Campus |
|
|---|---|
| 8:30-10:30 AM | [Optional] The Daktronics Difference Tour: Brookings Plant and Lab Services |
| 10:30 AM - Noon | [Optional] Venus Control Suite Software: Basics Training |
| Noon - 12:30 PM | Check In |
| 12:30 - 1:00 PM | Kickoff Message |
| 1 PM - 5 PM | Sessions |
| 6 PM | Networking Dinner |
Thursday, September 25 - Daktronics Campus |
|
|---|---|
| 8 AM - 8:15 AM | Welcome |
| 8:15 AM - 12 PM |
Sessions |
| Noon - 1 PM |
Lunch |
| 1 PM - 5 PM |
Sessions |
| 5:30 PM - 8 PM |
Social Hour, Banquet & Sign Design Contest |
Friday, September 26 - Optional Activities |
|
|---|---|
| Aprox. 8 AM - 1 PM |
Pheasant Hunt at Al's Dream hunting preserve, with prime acres of South Dakota pheasant hunting. or Golf at Edgebrook Golf Course - an 18-hole course, with play at 6,200 yards in a par of 70. |
Speakers
Adam Gilliland
Direct-view LED Product Manager
Scott Glass
Finance Program Manager
Amanda Yates
Instructional Designer
Audie Baker
Venus Control Suite Product Manager
Jess Bern
On-Premise Marketing Strategist
Lisa Silveira
Digital Signage Business Manager
Tom Coughlin
National Sales Manager
Reis Bruley
Services Supervisor
Ron Koerner
Galaxy and Fuelight Senior Product Manager
Tom Quackenbush
On-Premise Market Manager
Peer Panel
Coming Soon
Sign Design Contest
Show off your favorite sign design and compete against other sign companies for the opportunity to win $250! In addition, your sign designs will be featured on Daktronics social media and in the annual sign company catalog.
Last Year's Winners
Lacrosse Sign Group
Bismarck Sign Company
Facility Solutions Group
Want to Participate in This Year's Contest?
Contest Details
Sale Expo attendees can submit one design in each category. Entrants will present their project at the Thursday evening banquet and a live vote will determine the winners. Entrants must attend Sales Expo in person to win. Entries must be submitted by September 17, 2025 to be eligible.
Categories
You can submit one project for three separate categories:
- Galaxy displays 49 square feet and smaller
- Galaxy displays 50 square feet and larger
- Other digital sign applications, including scoreboards, indoor or outdoor LCD displays, indoor LED signs
Contest Rules
- Design must be installed after September 1, 2024.
- Design must feature a Daktronics new model product.
- One submission per category per attendee will be permitted.
- All entry photos become property of Daktronics and will be used in marketing promotions.
- Must be a registered Sales Expo attendee to enter.
- Must attend Sales Expo in person to win.
- Please note: We will no longer accept submissions the week of Sales Expo. Any projects submitted after this date will not be considered.