Boost Your Sign Business at Daktronics Sales Expo 2025 – A Free Digital Signage Event
Daktronics Sales Expo 2025 is coming up, and we’re excited for sign company partners to join us! This free digital signage expo is designed specifically for sign companies that want to grow their business, learn new sales strategies, and explore the latest in LED display technology.
6/30/2025
Categories: Sign Company News
Whether you're new to digital signage or a seasoned pro, this sign industry event is packed with digital signage training and networking opportunities designed to help your sign business grow, with hands-on learning, expert insights, and real-world applications.
Our tuition-free seminar provides the tools, tips, and tech to increase digital sales for sign companies. You’ll have several opportunities for round-table discussions to gain the perspective of your fellow attendees and Daktronics personnel. You can also discover the latest digital technology and even tour the manufacturing facility and our comprehensive testing center, Lab Services.
We even offer an annual Sign Design Contest, where our sign company partners go head-to-head with their very best digital installations. The Sign Design Contest is a highlight for many attendees, showcasing innovative digital sign installations and creative LED display solutions. Learn more details. (You can register there, too.)
What to expect at this free digital signage expo
September 24-26, 2025
Daktronics Headquarters in Brookings, South Dakota
We have several optional pre and post activities and a main agenda. Optional pre activities are open to everyone, but highly recommended for first time attendees. Post activities are also open to everyone, and are an additional opportunity to network and have some fun to wind down the week.
Pre-Event Options sessions:
Tuesday afternoon: Daktronics Redwood Falls Plant tour
Wednesday morning: Daktronics Brookings Plant and Lab Services Tour
Wednesday morning: Venus Control Suite Software Basics Training
Post-event Optional Activities:
Friday morning: Pheasant Hunting & Golfing
Main Event:
Sessions Wednesday afternoon - Thursday evening.
Check out the full schedule
NOTE: All meals and activities – even the optional ones – are on us! Attendees are responsible for their own travel and hotel accommodations. Here’s everything you’ll need.
Travel and hotel info for sign industry attendees
Driving Directions
Sales Expo sessions will be held at our Brookings Headquarters.
201 Daktronics Dr,
Brookings, SD 57006
Airline Information
Sioux Falls Regional Airport (FSD) is the nearest airport, 50 miles from our headquarters in Brookings, SD. The airport is serviced by Frontier, Allegiant, Delta, United and American Airlines. Minneapolis-Saint Paul International Airport (MSP) is about 200 miles from Brookings.
Accommodations
Daktronics has reserved a block of rooms at the Hampton Inn and Comfort Suites. Call and ask for the "Daktronics Sales Expo" rate when making your reservation. These hotels are within easy walking distance of Daktronics headquarters.
Check out visitbrookingssd.com for more hotel options and things to do in Brookings!
Don’t miss this opportunity to attend the premier sign industry networking event of the year.